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All Projects

Selected work across web, mobile, and enterprise design.

Hard Rock — Global Web Platform

Hard Rock — Global Web Platform

Designing a unified digital ecosystem for 100M+ annual visitors.

WebDesign System
2025—Ongoing
Hard Rock Experience App

Hard Rock Experience App

Rebuilt the loyalty experience for members across all lines of business.

iOSMobile
2025—Ongoing
HP — AI Assistant

HP — AI Assistant

Designed HP's internal AI assistant to make daily workflows faster and more reliable.

AIInternal Tool
2024
BMW Metaverse Strategy

BMW Metaverse Strategy

Defining a multi-phase digital ecosystem to engage Gen Z beyond a single platform.

StrategyMetaverse
2023
Track.Tennis

Track.Tennis

Leading a strategic pivot from consumer app to scalable B2B sports platform.

WebSports
2021—2022