Liam Stoica

Liam Stoica·Designing for Growth

I design scalable digital products rooted in strategy and human experience.

Selected Work

See All Projects →

Live Web Work

Web projects I contributed to as designer and strategist.

My Perspectives

My thoughts on product, design, and strategy shaped through my experiences.

Rethinking the iPhone: Profiles for a Multi-Life World

Rethinking the iPhone: Profiles for a Multi-Life World

Separating work, personal life, and side projects.

November 18, 2025
ConceptsTech
Designing for Scale: What It Takes to Orchestrate 100M+ User Journeys

Designing for Scale: What It Takes to Orchestrate 100M+ User Journeys

Lessons from unifying Hard Rock’s global digital ecosystem.

November 2, 2025
GlobalizationHospitality & Travel
Finding Clarity When Everything Is Ambiguous

Finding Clarity When Everything Is Ambiguous

A guide for early-stage teams trying to define what they are really building.

October 26, 2025
FrameworksStrategyStartups
Explore All Blog Posts →

References

Dave Bridgeland
Dave BridgelandDirector of ProductDWP&A

"The quality of Liam’s work was uniformly superb. Every interface he delivered was thoughtful, polished, and grounded in clear product reasoning. He quickly absorbed the business context, made strong UX decisions, and carried himself with the maturity of someone many years into their career."

BC Hwang
BC HwangChair of UXSCAD

“Liam consistently stood out as one of the most driven designers in our program. His work showed a rare blend of creativity, strategic thinking, and executional precision. He elevates every project he touches and brings a level of professionalism and initiative that sets him apart.”

Matthew Alberty
Matthew AlbertySenior VP Digital ServicesAdcetera

“Liam demonstrated strong strategic instincts from day one. He understands the business problem before designing the solution and consistently translates strategy into clear, effective digital experiences. His potential as a product designer is exceptional.”

Yoni Rubin
Yoni RubinCEOmrgn

“Liam is a rockstar designer who elevated our product both visually and strategically. His work directly strengthened our value story and helped support our successful $2M raise. He brings energy, clarity, and strong product instincts to every challenge.”

Kieran Burke
Kieran BurkeHead of GrowthTrack.Tennis

“Liam quickly understood our industry, uncovered opportunities, and translated them into practical product improvements. His design leadership supported our move into new markets and played a role in securing key partnerships. He brings initiative and strategic perspective beyond his years.”

Sarah Baradaran
Sarah BaradaranCPOmrgn

“Liam was invaluable to our team. He adapted quickly, produced high-quality work at speed, and helped bring structure to an early product. His ability to understand context, communicate clearly, and drive momentum made him a true partner in our progress.”

Jay Peters
Jay PetersChair SCAD DMGTPartner PARK

“Liam brings a sharp, strategic mind to every conversation. During his capstone, he demonstrated clarity, intelligence, and the ability to connect design decisions to broader business goals. He is the type of designer who quickly becomes a trusted partner.”

German Arellano
German ArellanoDirector of Digital MarketingAdcetera

“Liam connects UX principles with marketing and SEO strategy in a way that produces smarter, more holistic design outcomes. He takes initiative, asks the right questions, and consistently delivers with intention. A strong partner for any cross-functional digital team.”

Jon Denham
Jon DenhamChairSCADpro

“During our BMW engagement, Liam emerged as a natural leader when the team needed it most. He stabilized the group, aligned the work, and delivered a clear value story that impressed a major global client. He consistently goes above and beyond to make the work successful.”

Clark Delashmet
Clark DelashmetChair of UXSCAD

“Liam was always the designer I could count on. He balanced heavy academic and athletic commitments yet still delivered exceptional work, supported his peers, and pushed ideas further than expected. His work ethic and talent set a standard in the program.”

Sean Suggs
Sean SuggsDirector of Digital ServicesAdcetera

“I enjoyed working with Liam because he brings curiosity, drive, and genuine enthusiasm to every project. He learns new tools and technologies quickly and applies them thoughtfully. He elevated the quality of our work and energized the team around him.”

John Storey
John StoreyProfessor of Design ManagementSCAD

“Liam brings a sharp, strategic mind to every conversation. During his capstone, he demonstrated clarity, intelligence, and the ability to connect design decisions to broader business goals. He is the type of designer who quickly becomes a trusted partner.”

Dave Bridgeland
Dave BridgelandDirector of ProductDWP&A

"The quality of Liam’s work was uniformly superb. Every interface he delivered was thoughtful, polished, and grounded in clear product reasoning. He quickly absorbed the business context, made strong UX decisions, and carried himself with the maturity of someone many years into their career."

BC Hwang
BC HwangChair of UXSCAD

“Liam consistently stood out as one of the most driven designers in our program. His work showed a rare blend of creativity, strategic thinking, and executional precision. He elevates every project he touches and brings a level of professionalism and initiative that sets him apart.”

Matthew Alberty
Matthew AlbertySenior VP Digital ServicesAdcetera

“Liam demonstrated strong strategic instincts from day one. He understands the business problem before designing the solution and consistently translates strategy into clear, effective digital experiences. His potential as a product designer is exceptional.”

Yoni Rubin
Yoni RubinCEOmrgn

“Liam is a rockstar designer who elevated our product both visually and strategically. His work directly strengthened our value story and helped support our successful $2M raise. He brings energy, clarity, and strong product instincts to every challenge.”

Kieran Burke
Kieran BurkeHead of GrowthTrack.Tennis

“Liam quickly understood our industry, uncovered opportunities, and translated them into practical product improvements. His design leadership supported our move into new markets and played a role in securing key partnerships. He brings initiative and strategic perspective beyond his years.”

Sarah Baradaran
Sarah BaradaranCPOmrgn

“Liam was invaluable to our team. He adapted quickly, produced high-quality work at speed, and helped bring structure to an early product. His ability to understand context, communicate clearly, and drive momentum made him a true partner in our progress.”

Jay Peters
Jay PetersChair SCAD DMGTPartner PARK

“Liam brings a sharp, strategic mind to every conversation. During his capstone, he demonstrated clarity, intelligence, and the ability to connect design decisions to broader business goals. He is the type of designer who quickly becomes a trusted partner.”

German Arellano
German ArellanoDirector of Digital MarketingAdcetera

“Liam connects UX principles with marketing and SEO strategy in a way that produces smarter, more holistic design outcomes. He takes initiative, asks the right questions, and consistently delivers with intention. A strong partner for any cross-functional digital team.”

Jon Denham
Jon DenhamChairSCADpro

“During our BMW engagement, Liam emerged as a natural leader when the team needed it most. He stabilized the group, aligned the work, and delivered a clear value story that impressed a major global client. He consistently goes above and beyond to make the work successful.”

Clark Delashmet
Clark DelashmetChair of UXSCAD

“Liam was always the designer I could count on. He balanced heavy academic and athletic commitments yet still delivered exceptional work, supported his peers, and pushed ideas further than expected. His work ethic and talent set a standard in the program.”

Sean Suggs
Sean SuggsDirector of Digital ServicesAdcetera

“I enjoyed working with Liam because he brings curiosity, drive, and genuine enthusiasm to every project. He learns new tools and technologies quickly and applies them thoughtfully. He elevated the quality of our work and energized the team around him.”

John Storey
John StoreyProfessor of Design ManagementSCAD

“Liam brings a sharp, strategic mind to every conversation. During his capstone, he demonstrated clarity, intelligence, and the ability to connect design decisions to broader business goals. He is the type of designer who quickly becomes a trusted partner.”

About My Career

Currently designing Hard Rock International's global digital transformation across web and app, unifying multiple business lines into one connected platform. My work focuses on clarity, system design, and creating intuitive experiences for millions of guests worldwide.

Before Hard Rock, I designed across B2B, SaaS, and D2C. I built an AI assistant for HP, developed metaverse strategy for BMW, created GovTech products at Deep Water Point & Associates that were later adopted by Deloitte, and shaped early startup product direction at mrgn and Track.Tennis. I have earned more than 30 international design awards and studied Human Computer Interaction and Design Management at SCAD.

About Me

I grew up competing in tennis and represented New Zealand throughout my junior years. Coaching at the Rafa Nadal Academy taught me patience, leadership, and how to help people perform at their best. Outside of design I love cooking, painting, traveling, and learning about history. The world used to feel beautifully complex, and I enjoy exploring the stories that shaped it.

Contact

Let's connect if you care about design, impact, or building things that matter.

New York City Area (New Zealand Home)